Course curriculum
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1
Instructions for this course
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Instructions for this course
FREE PREVIEW -
How to use this course
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Download the PowerPoint Slides - a PDF with my notes
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Overview
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What you will learn in this course
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The 5-step process I never skip
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Full class video
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Watch the full recorded class here first
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Step 1: Start with an editorial calendar
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Start with an idea and an editorial calendar
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What is SEO and why does it matter?
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Step 2: Keyword research - finding what people are searching
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Step 1 - Target a keyword
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Lessons from a world-class SEO expert
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We search keywords in Longtail Pro
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Do keyword research for free with Google Adwords
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Seeking: low competition/high searches
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Generate keyword ideas
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The excel file I generated with this keyword search
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Double checking the search term by searching and doing competition analysis
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What is search intent?
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Pick your target keyword or phrase
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Advice - protect this info as confidential
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Step 3 - write with the keyword
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Yoast WordPress Plugin
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Use key phrase in H1 header
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Use key phrase in H2 header
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Use keyword in image descriptions
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Write beefy content
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Write a catchy header and intro
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Internal hyperlinks - link to your own articles and use the keyword for each
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We use a WordPress plugin called Link Whisper to recommend internal links
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Include strategic outbound links
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Be sure to capture email addresses
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Ways to build your authority by sharing content
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Step 4 - Build authority
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The backlink hustle
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Prune and refresh your content
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Treat every article like it's your only article
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Steady wins the race
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Google Analytics and Google Search Console
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Technical SEO
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YouTube, Amazon, and Pinterest are also search engines
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Don't forget other search engines and platforms
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9
Case study
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How we built our list - lead magnets
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How should we feature interviewing and oral history?
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Great interview questions
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Building our list at speaking engagements - and pivoting during the pandemic
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Thanks for joining this class
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Questions about this session?
A live group coaching/training session + printables. Join Tuesday, May 26, 2020 at 4 pm Mountain Time. (3 Pacific, 6 Eastern)
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Is this a live class?
Yes, this will be a live session taught via Zoom. That means you can bring questions and ask for clarification along the way.
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Will it be recorded?
Yes, the session will be recorded and uploaded into this course so you can watch it later.
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What materials will I receive?
You will receive the slides, links and checklists so you can implement what you learned right away. I have packed a ton of value in to this because I really want to see you succeed. My thinking was to basically spread my coaching fee and prep time among the participants so it's super affordable for you to learn.
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How long will the course be open?
Your enrollment in this course will give you access to the replay and all the materials for 30 days.
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May I invite someone else to join?
Sure! I figure the more the merrier. If you know someone else who could benefit, feel free to share the enrollment link.
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How advanced will the material be?
I assume you have little or no background in search engine optimization (SEO) and SEO. This is a beginner class to get you started - and excited.
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How long will the session last?
Plan on 60 to 90 minutes depending on how many questions there are. The prepared material will take about 50 minutes.